WHOA! Stumbled upon these while looking for celebration pictures. Looks like Xabi is the new face for Hugo Boss. The captions say “Real Madrid football player Xabi Alonso presents ‘Success Beyond The Game’ By Hugo Boss at Villamagna Hotel on May 14, 2012 in Madrid, Spain.“ More after the jump.
Wowsa! I can’t wait to see all the ads. The ones in the background are fantastic. I also love that he cleaned up the bushy beard.
Updated: Alvaro tweeted a link to another picture posted by GQ Espana and was teasing Xabi for saying “”I miss the smell of the sea of San Sebastian.“