UPDATED: Like A (Hugo) Boss ::THUD::

14 May

WHOA! Stumbled upon these while looking for celebration pictures. Looks like Xabi is the new face for Hugo Boss. The captions say “Real Madrid football player Xabi Alonso presents ‘Success Beyond The Game’ By Hugo Boss at Villamagna Hotel on May 14, 2012 in Madrid, Spain.” More after the jump.

Wowsa! I can’t wait to see all the ads. The ones in the background are fantastic. I also love that he cleaned up the bushy beard.

Updated: Alvaro tweeted a link to another picture posted by GQ Espana and was teasing Xabi for saying “”I miss the smell of the sea of San Sebastian.


8 Responses to “UPDATED: Like A (Hugo) Boss ::THUD::”

  1. Pammie May 14, 2012 at 4:39 pm #

    The one with the suit is the old one from 2010. I love the one with the leather jacket, come on Hugo Boss, send me a poster of that!

    • Pammie May 14, 2012 at 6:55 pm #

      now that I look at it again it’s a new photo xD Damn Xabi, he’s a bit overwhelming at times.

  2. swingingmouse May 14, 2012 at 5:25 pm #

    My life is now complete.

  3. mumblo May 14, 2012 at 5:54 pm #

    The untied bowtie… I’m dead now. I’m typing this comment from beyond the grave…

  4. Rose May 14, 2012 at 6:46 pm #

    Present trophy to Madrid, have lunch with team and board members, and oh yeah cap it all off with a fragrance presentation for a brand that could not be more appropriate. All in a day’s work for Mr. Alonso. But damn he looks good while doing all of it! I’m fixated on the slight hint of pocket square. The man cares about what he’s wearing.

  5. black widow May 14, 2012 at 11:36 pm #

    of COURSE he’s the face of boss! the two were made for each other!

    • jellyace May 15, 2012 at 11:54 am #

      Yes! This is a match made in nirvana heaven! Because Xabi is so, so Boss!

  6. callmebri2 May 15, 2012 at 12:09 am #

    Jesus that last pic before the interview shot has the slightest hint of his tongue pressed against his teeth. AND IT’S DRIVING INSANE! This man makes me weak….really really pathetically weak. 😀

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