Have A Little Sexism With Your Holiday Cheer!

10 Dec

Watching BeIn Sport this weekend, this commercial made my blood pressure rise every single time it came on. While all the male reporters are dressed professionally with suits and ties (or at the very least a suit coat), the woman are in skimpy, skin tight micro minis. One dress is even backless. Seriously? SERIOUSLY? Yeah, yeah, I realize that they’re looking to add some pretty ladies to their channel, but this is really annoying. Why do the female reporters have to tart it up in order to talk about sports? You can be attractive, intelligent and professional. A bandage dress? At work?! Really? I know it’s a commercial, but I just resent the unspoken message that the men are the professionals and the women are just eye candy. I don’t know much about these ladies so I can’t speak as to their credentials but to me, this does a disservice to women presenters like Kay Murray who know the game. Kay always dressed in a feminine manner and she’s a beautiful woman, but she always looked polished on RMTV, not like she was going out clubbing. That pink dress in particular is killing me. I just feel that when women presenters are shown in this light then people don’t take them seriously or respect them for their knowledge, which sucks. Am I the only one who is pissed off about this crap?

– Lozil

27 Responses to “Have A Little Sexism With Your Holiday Cheer!”

  1. Charliechaz December 10, 2012 at 4:13 pm #


    This is true in all sports broadcasting. The man are sports aficiando’s and woman are “super hot” with often times very little public speaking skills let alone sports acumen. Not only is this disgusting to watch it makes it harder for woman with real sports acumen to be taken seriously!

    Sports broadcasting is not for models, its for broadcasters and broadcasters should not be “ring girls” . If sports wants to be taken seriously they can’t just cater to lecherous guys sit on their couches and want to ogle women in between “valid sports commentary from men only”.

    Bein Sport Spainish (don’t ahve the english one here) is particularly egregious. There two (one blonde and one brunette w/ blonde highlights) they barely know the players names! One girl had on a wrap dress…her breasts were literally on the anchor desk!!

    But then you gotta think, who owns this network?

    • headbandsandheartbreak December 10, 2012 at 5:07 pm #

      True. It’s so frustrating.

      • jellyace December 10, 2012 at 10:33 pm #

        That is definitely inappropriate work attire. But, just as Charliechaz said: Who owns the network? Who are the viewers/target market?

        I just hope the network owners might be underestimating their target market.

        • headbandsandheartbreak December 10, 2012 at 11:16 pm #

          Well considering how many woman footy fans I know who watch BeIn, they certainly are.

  2. Kyla Timberlake (@kylaaiko) December 10, 2012 at 4:19 pm #

    I actually thought the same thing this weekend when I saw the end of the commercial and it showed her back. I thought it was a really cute dress, but thought it looked very out of place.

    I think I was more annoyed with the Messi jersey as Ray Hudson’s gift, haha. I think it should have been little Mesut, aka Avatar Eyes 🙂

    And while on the subject of BeIn, am I the only one who really dislike the two commentators that seem to do every RM game now? Every weekend I scream “It’s not EYEker!” Does Ray Hudson only do Barca games now? I miss him.

    • headbandsandheartbreak December 10, 2012 at 5:07 pm #

      Ha! Shigs and I were screaming at him saying EYEker as well! 🙂

    • pmpatrol December 11, 2012 at 11:48 am #

      one of my favorite crackovia clips.

  3. Miss_F December 10, 2012 at 4:24 pm #

    No, you’re not the only one… It annoys the hell out of me too!

    Men are so surprised that I have an insightful opinion on matches and teams and tactics and the rest of it… Oh and there must be something wrong with me because I know the offside rule!

    Apparently we women can’t have valid opinions on football because we have boobs!


  4. Elisha Buckley (@elishasmells) December 10, 2012 at 4:34 pm #

    You’re not the only one pissed off!
    I hate how people see sexism as a solved problem, when it quite clearly still exists. And the sexism that does exist is not even taken seriously, it’s laughed off as a joke and apparently we’re ‘overreacting’.

    I’m studying pharmacy at uni and there are slightly more girls than guys on our course. Someone said to me the other day “yeah, it’s because girls aren’t really good enough for medicine.” I cannot begin to explain how fuming I was.

  5. CinematiqueChic December 10, 2012 at 4:43 pm #

    Yet another reason BeIn is terrible.

    • headbandsandheartbreak December 10, 2012 at 5:08 pm #

      Yeah, I’m not thrilled with them at all.

      • Nooria December 10, 2012 at 5:38 pm #

        Ikr!!! Its gets me really frustrated that women sportscasters are stereotyped as those who watch sports simply for the eye candy -_-
        Sexism really gets me riled! The other day in college, we were moving instruments, and all the boys gave me the microphones to move, cuz they said that girls can’t lift drum sets >.<

        • headbandsandheartbreak December 10, 2012 at 9:10 pm #

          Argh. Ridiculous. I’ve carried plenty of drum sets and amps during my time working in clubs/managing bands. But hey, look at it this way, because they’re sexist, you had less work to do. 🙂

  6. Lici December 10, 2012 at 7:25 pm #

    We don’t have many in the UK other than Gabby Logan on the BBC, she sometimes presents MOTD and she is always dressed professionally. However sports reporting, especially football, is overwhelmingly male. Give it a couple of years and it may be a totally different story.

    • headbandsandheartbreak December 10, 2012 at 8:56 pm #

      True, but it’s not making any progress towards that when they tart the ladies up instead of presenting them on the same footing as the men.

    • kiki09 December 13, 2012 at 3:18 pm #

      When I think of sports broadcasting, I think of Sky Sports News or CNN International where the women are always dressed professionally; they look great and are extremely knowledgeable about sports. I wish it was like that in other networks.

  7. em December 10, 2012 at 10:09 pm #

    Georgie Bingham

    • em December 10, 2012 at 10:11 pm #

      Oh and I become nearly a whacko when some douche says eye-ker

  8. drea December 11, 2012 at 1:39 am #

    I live in another country so I don’t know who these people are. Do the girls always dress very sexy? If not, I suspect this is the fault of the stylists/wardrobe or some kind of miscommunication with the director. Maybe they were going for an office Christmas party theme at first?

    Oh, who am I kidding? It’s sports coverage. How many female sports reporters, or even anchors, aren’t very pretty and totally done up on air? We’re talking about one of the sacred domains of machismo. Our objectification of male athletes has kind of put us on even par with their objectification of females in general, but it’ll be a long time before there are female commentators brought in simply for their opinion/experience rather than their looks. And honestly, it doesn’t help that more than half the women trying to get a job in sports reporting are actually closet wagabees (I’ve worked in this field so I’ve met a lot of them).

  9. Tasha December 11, 2012 at 2:32 am #

    its funny how men always feel the need to objectify women , n its funny how all these women let them.

    Its frustrating coz to be a female who watches a male sport, its only becoz of the players ,which is not true some of us love the players n the game equally.

  10. MissLadya December 11, 2012 at 5:12 am #

    Well, y’all have already covered the sexism part, so I just want to comment on Hudson’s reaction to the Messi shirt: am surprised he didn’t stuff it down his pants, orgasm and fall to the floor in fits. I do wish they’d put a camera up in the commentator’s booth whenever he covers a Barcelona or Real Madrid match!

  11. Andrea December 11, 2012 at 4:11 pm #

    BeIn Sports is owned by Al Jazeera. I’m not sure if that makes this whole things make more or less sense…

  12. em December 12, 2012 at 7:55 pm #

    There is a female commentator here in the states on ESPN. Her name is Linda Cohn. She was actually an ice hockey goalie through college, and has been an anchor on Sportscenter for years. She is also considered a very attractive woman by many of the men who I speak with about sports and she has great command of the camera and knows her sports. She is definite role model material for any lady wanting to make it as a sports journalist.

  13. Pope June 5, 2014 at 7:01 pm #

    So, I found this after googling “BeIn sports hot blonde anchor” while trying to find Terri Leigh’s name. Not that I disagree with many of your points, but the vast majority of their viewers and target demographic are guys who would prefer to listen to and look at attractive women in relatively revealing dresses. And come on, you can’t say that most of the male anchors are not more attractive than average as well. Also, what is the male equivalent of a nice dress that an attractive younger woman would wear if not a suit?

    Why should these women have to hide their beauty to be taken seriously.

    I totally agree with you about the ones who know nothing about what they are reporting though. In reality, pretty much all of them, including the men save possibly Ray Hudson, are just reading what the producers write.

    Rambling post over, sorry.

  14. Ryan Paul June 27, 2021 at 11:44 am #

    Yeah you are.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: