Fire & Tigers & Lightning, Oh My! #DareToZlatan

13 Mar
219833-zlatan

Much to my chagrin, that’s not a headband he’s wearing.

It’s actually a blindfold, which also works for me,  but in a different way. Ahem. Just when you thought the Dare to Zlatan campaign couldn’t get any campier, along came these three videos. Zlatan’s nudge wink demeanor, the over the top scenarios, the squalling 80s rawk guitar all combine for a loving piss take on his reputation as the world’s cheekiest egomaniac. It’s kinda magic.

Nike Football: Dare To Zlatan – Get Better With Pressure 1/3

Nike Football: Dare To Zlatan – Fear Nothing 2/3

Nike Football: Dare To Zlatan – Trust Your Instincts 3/3


I love this campaign – I can’t wait to see more. Check out some of the hilarious quotes from Zlatan’s recent Twitter chat. He’s obviously got a brilliant sense of humor and well knows how he is perceived. I bet he’s going to become an actor when he retires a la noted larger than life characters like Vinnie Jones or Eric Cantona (the latter is in trouble again – he got arrested today). I have the feeling though that Zlatan’s greatest role is Zlatan.

– Lozil

One Response to “Fire & Tigers & Lightning, Oh My! #DareToZlatan”

  1. Katie Ann March 14, 2014 at 4:23 pm #

    I LOVED the Twitter exchange. He’s clearly entertaining himself in life, which is awesome. And this? “I have the feeling though that Zlatan’s greatest role is Zlatan.” Well said, Lozil, and so true.

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