Well That Escalated Quickly

19 Aug

Screen-Shot-2014-08-18-at-164532Puma has egg all over its face after a marketing stunt went wrong today (well yesterday now because I didn’t post this before midnight). Followers were asked to tweet a specific hashtag to get a “personalized” response from a footballer. (The USMNT did something similar during the World Cup for supporters, but it was much more generic and very tame). Well, it didn’t take long for Twitter users to find a way to take the piss.

Users temporarily changed their username and the automated system just churned out replies. Here’s a sampling:

Screen-Shot-2014-08-18-at-164703 Screen-Shot-2014-08-18-at-164909Falcao-Puma-Liverpool-tweetAnd what can only be considered the pièce de résistance:

puma1Oh dear, oh dear, oh dear. It’s like a text book case of “When Marketing Goes Horribly Wrong.”  I spit my coffee on the screen when I saw the Reus one.

Technology. So much to answer for.

3 Responses to “Well That Escalated Quickly”

  1. hopechaser August 19, 2014 at 12:24 am #

    Well, the campaign is built around “calling all troublemakers”. People were just heeding the call. 😉

  2. kfunk22 August 19, 2014 at 1:00 pm #

    i am very much amused.

  3. Mandy August 21, 2014 at 2:01 pm #

    I personally did not get it at all, but it was somewhat funny.

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