Puma has egg all over its face after a marketing stunt went wrong today (well yesterday now because I didn’t post this before midnight). Followers were asked to tweet a specific hashtag to get a “personalized” response from a footballer. (The USMNT did something similar during the World Cup for supporters, but it was much more generic and very tame). Well, it didn’t take long for Twitter users to find a way to take the piss.
Users temporarily changed their username and the automated system just churned out replies. Here’s a sampling:
And what can only be considered the pièce de résistance:
Oh dear, oh dear, oh dear. It’s like a text book case of “When Marketing Goes Horribly Wrong.” I spit my coffee on the screen when I saw the Reus one.
Technology. So much to answer for.
Of Headbands and Heartbreak
watishistacorrespondents
Of Headbands and Heartbreak... 
Well, the campaign is built around “calling all troublemakers”. People were just heeding the call. 😉
i am very much amused.
I personally did not get it at all, but it was somewhat funny.