Tag Archives: Nike

World Cup 2018: Ronaldo vs Ronaldon’t

9 Jul

As part of its World Cup ‘Believe’ campaign, Nike sat down with a few different players including Cristiano for a video series on various success topics. Of these videos, Cris’ are the best because, well, just watch: Continue reading

Da Da Ding

13 Jul

Nike India’s newest Just Do It video is all about “fierce, female athletism” and I LOVE it! The video shows female Indian athletes and sportswomen like ex-badminton player Deepika Padukone, hockey player Rani Rampal, and cricketer Harmapreet Kaur being their best, badass athletic selves.

Play it proud! Play it loud!


CR7 in “The Switch”

9 Jun

The Nike marketing team is pretty consistently fabulous. And what would a major tournament be without a new ad featuring our very own Cristiano Ronaldo? In this one, we get to see what happens when he accidentally switches bodies with an English ball boy. Goes pretty well for “Charlie Lee” but not so great for Crispy’s car. Also note the appearance of USWNT member Megan Rapinoe!

Which ‘baller would you want to body switch with? I’m torn between Kelley O’Hara and Keylor Navas


Hella Creepy Yet Somehow Mesmerizing

9 Apr

Nuri Sahin apparently needs a moment alone with his new Nike boots. GET A ROOM! #Awkward

– Lozil

Savage Beauty ft. Cristiano Ronaldo

1 Feb

Watishista correspondent hopechaser found this Nike video with Cris that I’ve never seen before. Makes perfect sense because it came out at the end of October which is my busiest time of year at work and I’m lucky if I notice my own name! It’s “inspired by Cristiano Ronaldo’s volcanic homeland of Madeira”

– Lozil

CR7: “Too Skinny,” Avoiding The Ramos Transfer Circus And A Beautiful Story

6 Jul

Nike_Training_Free_TR_3.0_CR_native_1600Cristiano helped to launch the new Nike Free Trainer 3.0 V4. In the interview, he shared that he was told that he was “too skinny” and that motivated him to spend more time in the gym strengthening his body to the current buff He Man levels we all know and love. Continue reading

Nike: American Woman

12 Jun

If you’ve been watching the WWC, you’ve probably already seen this ad, but just in case, I thought I’d post it. Waiting eagerly for the second half…

– Lozil

Diamonds On The Soles Of His Shoes*

14 Jan

035_W94A2810_native_1600(*Well, actually, the sides of his shoes, but honestly, they’re frigging diamonds so does it really matter and why would I pass up a chance to paraphrase Paul Simon?) To celebrate, Crispy’s 3rd Ballon d’Or, Nike has made him a very special boot featuring his name in microdiamonds. As you do. Continue reading

Masterclass With Sami Khedira

15 Nov

Nike released this great video yesterday, which documents Sami’s visit to their academy. He talks about his injuries and recovery and takes the field with the young players. I loved how he walks into the locker room and immediately starts shaking hands with all the players. Class.

(Click on CC for English captions as many parts are in German – Lozil)


Cristiano Is Out Of This World

24 Oct

But of course we knew that already! Nike has produced a rather overblown commercial for CR7’s Mercurial Superfly boot and the Clasico. Unintentionally hilarious is the special guest appearance of Carlo, Flotsam & Jetsam. Ya gotta love it!

– Lozil